User Journey: Roleplay London! 

Visual design & Vehicle design


Team members:

Yuan Fang | Vehicle Design, Royal College of Art
Irene Yen-Hsuan Shih | Service Design, Royal College of Art

Roleplay London: Play As You Go!

App Design Concept for tourists in London 

My Responsibilities: Art Direction, Interaction Design, UX & UI Design, Service Design, Animation, Concept Development (1-week Project, May 2013)

Partner: Transport for London


The Challenge: 

How could we personalise the journey for first-time visitors in London in a fun and easy way? 

The Solution:

"Let's make your journey planning fun: Play As You Go!" 

Roleplay London is a bespoke service to support individual or small-group tourists travel around London with personal mobility and an application.