See below for my research, wireframes, and prototypes through the design & development process. I prototyped and tested some codes in 

See below for: Examples of web pages and the monthly e-Newsletter. The e-Newsletter reaches 3,000 subscribers every month.  

Team members:

Irene Yen-Hsuan Shih | Website Designer & Developer

Special thanks to everyone of The Alliance Cultural Foundation 


Bilingual Travel Alliance Website & Monthly e-Newsletter Design (English/Chinese)

Live website:

My Responsibilities: Art Direction, Website Design & Development, Visual Design (2014)

Client: The Alliance Cultural Foundation 


The Background: 

Due to the fact that Eastern Taiwan has never been developed on a large scale, it has maintained it’s natural beauty and abundant aborigine culture. The appeal of a slower paced lifestyle, an interest in environmental protection, and curiosity about aboriginal culture are attracting visitors to the Huatung area. 

The Alliance Cultural Foundation (ACF) is working to develop and shape the tourism industry in the area, in an effort not only to provide economic stimulus but also to ensure Huatung region’s cultural and environmental sustainability.

The goal is to helping the aboriginal people to re-discover and cultivate their tribal identities, art, and music; to attract visitors to the villages and, in turn, build the village economies and pride.

How can we globally promote Hualien and Taitung’s cultural and natural resources and attract more tourists?

The Strategy:

The Travel Alliance website was initially launched in 2012, but it didn't succeed in attracting visitors and promoting local business for the first two years, so I joined the team from 2014 to 2015, finding the reasons and solving the problem. I dug into this project and provided better UX and UI as the core of my redesign concept. 

* The Art Alliance Website and The Travel Alliance website went hand in hand and were re-launched separately in Autumn 2014 and Spring 2015.

The Solution:

Through the launch of the redesigned website and email campaigns in 2014, we have accumulated information and feedback from our visitors. We hope you will agree that experiential tourism in support of Taiwan’s indigenous people and cultures is a worthwhile endeavor, that it is a “win-win” for the Huatung tourism industry and its local people.